PRODUCT GAME PLAN is a Los Angeles based group of brand builders specializing in merchandising and product management of footwear, apparel and accessories for streetwear, sportswear and action sports brands.
Who We Are
Consumers are more sophisticated and educated than ever before and are keenly aware of their choices and power. To reach them, brands must be able to speak to consumers with relevancy and authenticity. When brands are relevant and trusted, they can create products that motivate the consumers to “buy in” to the story they are telling. The danger is equally clear: The day you take consumers for granted is the day they leave you.
With over 15 years of experience in apparel, footwear and accessories product management and merchandising, we offer a range of services and collaborative advice to brands small and large. Our approach combines fact-based analysis, best practice expertise and deep-industry experience. This produces results by leveraging the authenticity of the brand and combining it with our knowledge, creative ideas, principles and processes.
What We Do
We offer brands a combination of industry knowledge, advice and proven methods that effectively commercialize products and win with the consumer when it matters.
- Merchandise Planning
- Range Assortment Planning
- Product Line Management
- Product Road Map Planning
- Calendar and Critical Path Management
- Growth Opportunity Identification
- Retail Channel Planning
- Segmentation Planning
- Consumer Insights
- Color and Trend Spotting
- Brand Consistency
- Competitor Brand Analysis
- Financial Planning & Forecasting
- Global Marketplace Knowledge